Back in the 1970s, New York City suffered from a high crime rate. To make matters worse, the city government was running out of funds at that time, so it couldn’t even hire new police officers. City leaders needed to act fast. How could they bring visitors and money back to New York? They decided to hire a well-known graphic designer to create a new logo to help market the city. The logo he came up with was “I ♥ NY,” and it has proven to be a huge success.
紐約市早在 1970 年代飽受犯罪率居高不下之苦。更糟的是，當時紐約市政府的財政拮据，因此甚至無法招聘新的員警。紐約市府的領導階層需要迅速採取行動。他們要如何把遊客及金流帶回紐約呢？他們決定僱用一位知名的平面設計師來設計一個新標誌以幫助行銷紐約市。他構思出的標誌就是「I ♥ NY」，而這個標誌最終也證實是極為成功之舉。
●suffer from... 蒙受⋯⋯（困難、疾病、痛苦等）
Everyone suffered from a shortage of food during the war.
●fund n. 資金；基金
●graphic designer n. 平面設計師